Challenge

Lead Generation Issue: Slapfive lacked a structured outbound lead generation system and had no internal team for email outreach. Their target clients are large enterprises (500+ employees) with dedicated customer advocacy departments, such as those found in major corporations like Microsoft and Adobe.

Business Impact: Traditional methods, such as attending events, were not generating sufficient leads. Slapfive needed a steady flow of high-quality appointments to build relationships with top-tier companies.

Client’s Objective: Secure high-quality appointments with Fortune 500 companies, focusing on quality over quantity, to build a stronger network and drive new partnerships.

Our Solution

Data Sourcing Methods: We employed advanced sourcing tools like LinkedIn Sales Navigator to identify key decision-makers in customer advocacy roles within large enterprises.

Personalization Tactics: Each outreach message included personalized elements based on the prospect’s role, company needs, and potential alignment with Slapfive’s value proposition. This included targeting specific companies and using language that resonated with the operational scale of their customer advocacy departments.

Messaging Strategy: The messaging emphasized the value Slapfive could bring to established customer advocacy teams, focusing on how their platform enhances customer engagement and advocacy for large enterprises, helping them leverage their customer networks more effectively.

Implementation Process

Process Setup: Similar to previous campaigns, we set up a robust system for sourcing and reaching out to targeted accounts through email and LinkedIn. We identified and engaged key contacts within companies of interest.

Follow-Up Strategy: A structured follow-up sequence was used to maintain engagement with leads until a clear response was achieved.

Scaling Infrastructure: To handle outreach volume while maintaining a high standard of personalization, we utilized multiple domains and inboxes, ensuring high deliverability and engagement rates.

Results

Leads Generated: Slapfive was connected with multiple Fortune 500 companies, including Adobe and other billion-dollar corporations.

Growth Metrics: While the total number of appointments was modest, the quality of each connection was exceptionally high, aligning with Slapfive’s goals of building strategic relationships with large enterprise clients.

Client Feedback: Slapfive was highly satisfied with the caliber of leads and the insight into their market, which helped them map their total addressable market effectively and engage relevant industry leaders.

Challenges and Lessons Learned

Data Quality: The highly targeted nature of Slapfive’s market posed challenges in data sourcing. We used LinkedIn extensively to identify the right contacts within large corporations, ensuring that each lead aligned closely with Slapfive’s ideal customer profile.

Focus on Quality: Given the niche nature of Slapfive’s audience, we prioritized quality over quantity in outreach, ensuring each lead had significant potential for strategic partnership.

Conclusion

Through a precise and targeted outreach campaign, we helped Slapfive secure valuable connections with Fortune 500 companies. This outreach positioned Slapfive to build strong partnerships within the customer advocacy space and establish itself as a trusted solution for large-scale enterprises. This success underscores the effectiveness of targeted, personalized lead generation for high-calibre enterprise clients.