Challenge

Lead Generation Issue: Ristich lacked a structured lead generation system, relying solely on referrals and struggling to generate a consistent pipeline of new business in the highly competitive product design space.

Business Impact: Without an outbound motion, securing leads in a competitive market was challenging. Ristich needed a targeted approach to connect with companies actively looking for product design support.

Client’s Objective: Secure high-value contracts with companies in the product development sector, establishing a pipeline of qualified, ready-to-buy leads.

Our Solution

Data Sourcing Methods: We curated a targeted list of companies within the product space, using data on best-selling product names and aligning outreach with companies’ specific design needs. This approach allowed us to identify leads most likely to be interested in Ristich’s design services.

Personalization Tactics: Each outreach was tailored to resonate with potential clients by referencing their products or notable projects and presenting Ristich as a valuable partner for new product development.

Messaging Strategy: Messaging emphasized Ristich’s expertise in product design, with specific ideas on how Ristich could enhance product innovation and development for each targeted company. This approach generated strong interest and engagement from high-potential clients.

Implementation Process

Process Setup: A targeted email outreach process was developed, identifying and reaching out to key decision-makers within the product design and development departments of prospective companies.

Follow-Up Strategy: A structured follow-up process with reminders was implemented, maintaining engagement until responses were secured.

Scaling Infrastructure: Our approach prioritized quality and relevance over volume, given the niche and competitive nature of the product design market, ensuring each connection had strong alignment with Ristich’s expertise.

Results

Leads Generated: The campaign successfully connected Ristich with numerous companies in the product space, generating substantial interest.

Growth Metrics: Within two months, Ristich secured contracts totaling $60,000, with one contract alone valued at $100,000, paving the way for additional high-value leads.

Client Feedback: Ristich expressed strong satisfaction with the relevance and quality of leads, noting that the targeted outreach was instrumental in generating significant business value.

Challenges and Lessons Learned

Competitive Market: The competitive nature of the product design industry required an innovative and tailored outreach strategy. Using best-selling product references in outreach helped generate high engagement rates.

Client-Specific Customization: By focusing on specific ideas relevant to each prospect’s product goals, we were able to build credibility and interest, distinguishing Ristich’s offerings from competitors.

Conclusion

Through a highly customized and targeted outreach strategy, we helped Ristich secure high-value contracts and establish a reliable lead generation pipeline in the product design space. This approach enabled Ristich to grow its client base in a competitive market, setting the foundation for long-term success and ongoing collaboration.