Challenge

Lead Generation Issue: Buywithvan relied solely on referrals, lacking a consistent lead generation system to drive new business.

Business Impact: Without a lead generation system, scaling was limited. They sought to add $100,000 in Monthly Recurring Revenue (MRR).

Client’s Objective: Booked meetings with car dealerships to convert them into platform users and drive significant MRR growth.

Our Solution

Data Sourcing Methods: Targeted lead data was sourced through Google Maps scraping and dealer review websites, identifying relevant car dealerships across the region.

Personalization Tactics: We customized outreach based on dealership-specific data like inventory size and business goals, ensuring relevance to each recipient.

Messaging Strategy: The messaging was shifted from platform features to focusing on dealership benefits: helping them buy more cars, increase revenue, and save time on multi-platform listings.

Implementation Process

Process Setup: Multiple email accounts were set up across domains and tenants (G Suite, Outlook) to ensure deliverability and scalability. Lead sourcing was conducted using data from Google and other online directories, followed by drafting personalized email scripts and sending out outreach messages.

Follow-Up Strategy: A structured follow-up approach was implemented, with reminders to engage dealerships until they provided a definitive “yes” or “no.”

Scaling Infrastructure

To accommodate the outreach volume, the team employed multiple domains and inboxes, which allowed for high email delivery rates while preserving quality and personalization.

Results

Leads Generated: The campaign generated over 500 leads and connected with more than 200 dealerships.

Growth Metrics: Buywithvan achieved an increase of over $100,000 in Monthly Recurring Revenue (MRR) as a direct result of the campaign.

Client Feedback The client acknowledged the outreach channel as their most effective for growth.

Challenges and Lessons Learned

Data Quality Challenges: Initial data sources like Apollo lacked accuracy, so the team switched to Google Maps scraping, which allowed for higher-quality URLs and better-qualified leads.

Personalization and Burnout: We used spintax to vary email content and focused the messaging on dealership pain points, specific challenges, and aspirational outcomes for growth.

Other Obstacles: Given that the dealerships weren’t accustomed to high email volumes, persistence in follow-ups was key. The strategy ensured consistent engagement while remaining tactful.

Conclusion

By implementing a highly targeted outreach strategy, we helped Buywithvan generate over 500 leads and secure more than 200 dealership connections. This success added over $100,000 in MRR, positioning Buywithvan for long-term growth and strengthening their foothold in the SaaS automotive industry.