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5 Reasons Why Companies Should Invest in Outbound Sales Outreach

Outbound sales can get a bit of an unfair reputation. With most companies focusing on other forms of lead generation, outbound sales is often stereotyped as old-fashioned and outdated. And in today’s marketplace, customers are more empowered than ever before to find the products or services that they desire on their own terms. Because of this stereotype, many companies are beginning to wonder if a transition away from outbound sales is necessary to assure that their sales teams can keep up with their competition.

Outbound sales is not as archaic as some would make it out to be. In fact, statistics show that outbound sales is still an extremely effective way to reach out to new customers and create a consistent source of revenue for your company. Here are some reasons why your organization should continue to invest in outbound sales outreach, contrary to popular opinions. 

1. Predictable and Repeatable Formula 

When using inbound sales strategies, the customer already has an idea of what product or company service they’re looking for. When relying solely on this form of sales, you are ultimately relying on your customer to take the first step to initiate contact with your sales representatives. Outbound sales techniques change this so that your sales team is the initiator of contact with your potential future clients. Now, your salespeople can directly control the volume of leads coming in. With this approach, your company has a much more predictable and consistent stream of potential customers compared to other sales methods. 

Using an outbound sales method creates extremely predictable sales formulas, but it is also easily repeatable across channels in your company. Now, other sales representatives for your business can practice the same formula and earn similar results on a consistent basis. That way, as your organization and sales teams grow, your revenue also increases, keeping your sales formula scalable to your organization’s needs.

2. Initiating Human Contact is a Proven Tactic

Contrary to popular belief, customers appreciate being contacted via phone or email. Approximately 69% of customers contacted by salespeople answered their phone when called during the last 12 months. Executives also prefer this communication method, as 57% of C-Suite decision-makers appreciate being called rather than receiving email messages, the latter of which tend to get lost in their inbox. Studies have also shown that an overwhelming 82% of prospects accept future meetings when salespeople reach out to them directly.

3. Generate Leads On Demand

Beyond the fact that direct human interaction can increase your leads, outbound sales also enables you to connect with new customers faster than using other sales methods. When directly communicating with a potential buyer of your product, you can better understand their concerns or hesitations, while immediately answering any questions they have about the product or your company to alleviate any objections they may have. 

4. Use Automation to Pursue Strong Leads

Automation has begun to transform the business industry. When using email, automation can be helpful to accelerate the outbound sales process. Sending out emails one by one to your demographic can be extremely time-consuming and is not an efficient way for your employees to spend their time. However, using services that automate the sending of these emails is a great way to pursue outbound sales leads while also minimizing the amount of time your employees spend on email prospecting.

5. Old-Fashioned, Time-Tested

At the end of the day, outbound sales techniques were extremely successful in the past and continue to be successful today. In a 2019 study, 41% of respondents said that outbound phone sales is the most effective tool available in their sales arsenal, and they need to use this method regularly. Outbound sales techniques have remained a foundational aspect of sales formulas for companies large and small, and have worked well in the past to kickstart an organization’s revenue. Outbound sales methods are not only business-size agnostic, but have been proven to work across different industries. 

Want to learn more about how your company can optimize your outbound sales formula? Schedule a consultation with Scoutreach and discover how we can increase your revenue by revitalizing your sales techniques today!

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